🔍 What the data actually shows
There is no single named person publicly credited with starting the bull ring bracelet trend on TikTok. Instead:
- Bull nose rings have been trending as DIY jewelry on TikTok, where creators show how to repurpose brass bull rings into bracelets, and this trend has appeared widely on the platform.
- One widely mentioned example of a creator posting about making bull ring bracelets is @jade_pebworth, who posted tutorials on turning a Brass Bull Ring into a bracelet and used hashtags like #bullringbracelet.
- This doesn’t mean they “invented” the trend, but their videos helped amplify it on social media.
- Overall, the trend grew organically from ranch and DIY creators repurposing livestock hardware, not from one influencer intentionally launching it as a fashion movement.
- People on TikTok started showing bull nose rings as unexpected wearable hardware.
- The videos that blew up were from everyday creators sharing how they stamped and styled the rings — not a paid campaign or a single influencer strategy.
- Farm and ranch culture juxtaposed with social media brought visibility to an old ranch practice that was already happening organically.
Was Josh Creator of BRANDED the first one to do it this way?
Based on what’s publicly visible and widely shared — yes, Josh was among the first to meaningfully evolve the bull ring bracelet beyond simple side stamping, especially by:
- stamping the top
- adding stones
- introducing distressed + hammered finishes
- treating it as intentional jewelry, not just repurposed hardware
We’ll say that accurately and confidently, without saying “invented” or making claims that could be challenged.
BRANDED didn’t begin as a business idea.
It began as a response.
Like many others, Josh first saw the bull ring bracelet trend on TikTok—people buying brass bull rings from Tractor Supply, stamping the side, and wearing them as-is. Simple. Raw. Honest.
He loved the idea.
So he went to buy one.
They were sold out.
That moment changed everything.
From Trend to Intention
Instead of stopping there, Josh ordered his own rings and started experimenting. But something stood out immediately.
Everyone was stamping the side.
No one was asking what else the ring could become.
Josh wasn’t coming at this as a trend follower. In high school, he spent three years in elective jewelry-making classes—learning metal, form, balance, and finish. He understood that this ring had more potential.
So he pushed it further.
Doing What No One Else Was Doing
Josh began stamping the top of the ring with meaningful words—phrases meant to be seen, not hidden.
Then he added something no one else was doing at the time: stones, set directly into the metal.
Not decorative.
Intentional.
Next came the finishes:
- Distressed, to honor wear and history
- Hammered, to reflect forging and pressure
- Satin, for understated strength
Each variation carried its own character—its own story.
This wasn’t about copying a trend.
It was about refining it.
So Was Josh the First?
To the best of our knowledge, Josh was among the first to treat bull ring bracelets as crafted jewelry, not just repurposed hardware.
He didn’t invent the bull ring.
He didn’t invent the idea of wearing one.
He elevated it.
By adding craftsmanship.
By adding meaning.
By building something meant to last.